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Governance

  • 0.1 Documented Policy
  • 0.2 Essential Tracking and Ads

AI

  • 8.1 Model Selection
  • 8.2 Context Management & Token Usage
  • 8.3 FM (Foundational Model)-as-a-Service & Shared Infrastructure
  • 8.4 Prompt Efficiency
  • 8.5 Cache and Reuse
  • 8.6 Loop & Iteration Management

UX / Design

  • 1.2 Rich Content
  • 1.3 Use of Images
  • 1.4 Awareness
  • 1.5 Data Transfer and Emissions
  • 1.6 Carbon Aware Design
  • 1.7 Colour Scheme
  • 1.8 User Retention

Images

  • 2.1 File Formats
  • 2.2 Image Optimisation
  • 2.3 Image Resolution
  • 2.4 Browser Cropping

Video

  • 3.1 Autoplay
  • 3.2 Script Loading
  • 3.3 Streaming Resolution

Content

  • 4.1 Content Audit
  • 4.2 Digital First
  • 4.3 Easy Access
  • 4.4 Descriptive Headings

Fonts

  • 5.1 Font Variations
  • 5.2 File Formats
  • 5.3 Clean Files
  • 5.4 System Fonts

Web Development

  • 6.1 Lazy Loading Images
  • 6.2 Responsive Design
  • 6.3 Modular Design
  • 6.4 Minification
  • 6.5 Templates
  • 6.6 Asset Loading
  • 6.7 Analytics
  • 6.8 Data Minimisation
  • 6.9 Stylesheet
  • 6.10 Text Compression
  • 6.11 Carbon Aware Development
  • 6.12 API Efficiency

Development Operations

  • 7.1 Bad Robots
  • 7.2 Dev Environments
  • 7.3 Dataset
  • 7.4 Site Architecture
  • 7.5 Caching
  • 7.6 Pipeline Code
  • 7.7 Dependency Patching
  • 7.8 Green Hosting

8.4 Prompt Efficiency

Write concise, well-specified prompts to reduce token usage and the chance of needing a retry.

Easy to implement

5 High impact score

Introduction:

A vague or overlong prompt costs more tokens outright, and it also raises the odds the model needs a follow-up or clarification round to land on a usable answer; multiplying the token cost of the whole interaction rather than just the first message. Be explicit about intent, include only the context that’s actually relevant to the task, and specify the output format up front rather than leaving it to guesswork. Prompt engineering is a sustainability lever as much as it is a quality one.

Resources:

Anthropic’s prompt engineering guide

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