Our goal is that the planet is included as a design constraint for all website builds.


A simple set of guidelines for the development of more environmentally friendly websites.


There is an existing, broad community who are looking at different areas of digital footprints.

We are inviting as many from that community to feed into these standards as possible and would like to launch them as a broad collaboration with the community in order to give them wider reach and credibility.


The scope of the guidelines is focussed mostly on minimising the amount of energy that a website consumes. It is not a set of broader “sustainability” standards that would cover more of the UN Sustainable Development Goals. We acknowledge that whilst sustainability does need to be considered more widely a set of standards to help minimise the increase in digital footprints is needed quickly.