1.8 User Retention

Avoid unethical user retention tactics.

Hard to implement
Low impact score


Get users on and off the site as quickly as possible. Always optimise the UX for the quickest results. 

Retention tactics improve session duration, but increase the energy used. 

Resources to understand unethical retention tactics: 

Humane Tech

The Ledger of Harms

Extractive Techology

User journey optimisation

Measure the user journey time as a principle and optimise it wherever possible.