1.3 Use of Images

The number and dimensions of images used in the design are actively reduced, and all images have a purpose which clearly communicates useful information to the user.

Easy to implement
Mid impact score


Images are one of the biggest sources of data storage and transfer, and therefore emissions. Where images are not vital, remove them. Therefore, stock imagery should not be used.


Good use of minimal imagery: Ecosia.

  • Illustrations have been used instead of high-res imagery of their projects. 

Example of over-use of images: Samsung.