4.4 Descriptive Headings

Write descriptive headings.

Easy to implement
Low impact score


People mostly only read 20% of what's on a webpage.

Well-written, structured headings help users to find the information they need quickly and this means less time on pages, creating fewer emissions. 

This is also great for accessibility, since those using screen readers can also click through the heading tabs. 


Good example of clear headings: Citizens Advice